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Free Webinar on Social Technology Strategy this Friday

Posted by Josh Bernoff on May 8, 2008 11:01 AM

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Groundswell_cover by Charlene Li

Josh and I will be doing a free webinar “Groundswell: A Framework For Using Web 2.0 For Business Advantage” on Friday, May 9th at 8am PT / 11am ET / 5pm CET.

We'll be reviewing the core ideas laid out in our "Groundswell" book, going through the frameworks and strategies needed to approach and thrive in the groundswell.

We hope you can join us -- and invite your colleagues if you think they would benefit!

Agenda:

  • What process should companies use to create social strategies?

  • What business objectives can be achieved with Web 2.0 technologies?

  • How should you get started? 

Click here to be registered for the Groundswell webinar

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Comments

Just blogged this on ReadWriteWeb. Slow to receive login details though.

- Posted by Sarah
May 9, 2008 11:02 AM

Is there a replay for this webinar? Very interested in checking it out!

Thanks!

- Posted by Alejandro Reyes
June 3, 2008 3:29 PM

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About the Authors

The Groundswell EffectJosh Bernoff, a vice president and principal analyst at Forrester Research, has risen in thirteen years to become one of America’s most frequently quoted research analysts. Josh’s analysis, which aims at a deeper understanding of people and how they use technology, has been cited by sources from The Wall St. Journal to “60 Minutes.”

Charlene Li is a vice president and principal analyst at Forrester. She is the driving force behind Forrester’s Social Computing and Web 2.0 research, examining how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes.

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