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How to Manage Generation "Why?"

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Chris Resto is the author of Recruit or Die: How Any Business Can Beat the Big Guys in the War for Young Talent

Today’s young talent have gotten a lot of press about being overly needy or having an air of entitlement. But in many cases the disconnects that arise between recent graduates and veteran management are simply because today’s youngest professionals are in the habit of asking “Why?”

Why should I work for you?

Why am I not being promoted faster?

Why can’t I lead a project already?

These are a few of the questions that are making recruiters and managers feel like they’re dealing with children. And relative to the larger corporate population, that’s not far from the truth. Generation “Why” is brand new to the world of work, and they come with a brand new set of experiences and expectations.

Ten, twenty, and thirty years ago, Gen X’ers and Boomers were just happy to have a job straight out of college. In those days, you did what you were told and it was up to you to figure out “why” for yourself.

Today’s young talent have grown used to having more information and a little more nurturing – from parents, from universities competing for their tuition dollars, and now from the best recruiting companies.

The most enlightened organizations don’t think this “neediness” is a bad thing at all. In fact, they see questions from young employees as signs that they care about contributing to the organization, and as opportunities to capitalize on the ambition, energy, and enthusiasm for which they hired young talent in the first place.

Here are three steps you must take to join the ranks of companies turning this need for reasons into results.

1. Adopt an educational mindset.
Accept constant questions from young talent as a given and embrace your chance to shape their professional expectations and their perspectives on your company. Talent-driven firms like Goldman Sachs have even shown that “molding your own” can be a competitive advantage.

2. Anticipate and answer common questions during the recruiting and on-boarding process. You can save yourself a lot of management headaches by educating prospects before they are employees. Two must-answer questions: How will working for you advance my career? How will my role actually benefit the company’s overall mission?

3. Tackle the tough questions head-on. Too often companies lose great talent by shying away from confrontation. The firms brave enough to broach the biggest issues have an edge. When I worked for Gemini Consulting (now CapGemini) and started getting anxious for a promotion, a senior person took the time to explain why I was better off not being promoted prematurely. She explained everything that the next-level consultant needed to do well and why it takes time to develop some skills and attitudes. She even provided data points of people who were promoted prematurely and struggled, as well as folks who took a bit longer to acquire more experience and were flourishing in their new roles. I thank her to this day for taking the time to educate me and now I educate others.

Of course, the key to all of this is your people believing that questions from your young guns can be productive contributions rather than detracting annoyances. And I firmly believe that most questions from Generation Why are asked out of desire to do a better job.

So be thoughtful and patient with questions from your young employees. Their transformation from Gen Y to Gen "Why?" may be a good thing.

MORE ON MANAGING FOR PERFORMANCE:
Workforce Wisdom: Insights on Recruiting, Hiring, and Retaining Your Best People (Collection)
Retaining Your Best People: The Results-Driven Manager Series (Paperback)
Coaching People: Pocket Mentor Series (Paperback)

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Comments

Amazingly large number of organizations are getting ‘enlightened’ very fast basically because the ‘whys’ of the new generation make business sense. I wish to share a couple of insightful experiences.

The CEO of a very successful company insisted on inclusion of the details on all employees, who had prematurely left his company during the last 3 years in the pre-placement presentation (2008) for the business schools.

“That would raise a hornet’s nest! We may scare away some promising prospects” said a senior executive.

“I think, that’s a risk worth taking. I doubt if we are not a part of the attrition problem. We spend a lot of time, energy and money on our ‘attract-absorb-n- retain’ activities. I wonder if that’s a hidden strategy of HR to raise their importance, I am just joking. Today’s MBAs are pragmatic. Give them the details of exit interviews, answer all their questions frankly and let them judge. Those who come to us should come with wide open eyes and not blinded by vague attractions”

In another incident, I found CEO of a family firm facing a barrage of questions from employees during a pre-product launch meeting. This was a total change in someone, who a few years ago was a poor copy of ‘Neutron Jack’. She was a terror period.

“My compliments for the total transformation into a democratic leader” I said to her after the meeting.

“It’s a survival instinct. The business has grown so large and so complex and externalities are so chaotic. Twenty-four hours are not enough to grasp all aspects of even important projects and raise questions. You perhaps didn’t notice I was often in a learner’s mode. The session brought out two critical safety deficiencies in the product. If I had not listened to their questions, we would be soon facing losses due to recall and repair.

“Now, even if I have time and total grasp of a project, I would still hold an open house lest, my blind spots do not lead to blunders. I am convinced I am not infallible.”

This is indeed the dawn of ‘Q-age’.

- Posted by Shyam Patil
November 7, 2007 5:57 AM

what questions should a veteran member of staff & a young manager ask each other to make sure they don't face frequent challenges?

- Posted by roya
November 9, 2007 11:20 AM

In addition to the excellent points you have outlined, organizations might consider the following:

1. Great ideas can emanate from anyone. A recognition that age and/or experience are not the only determinants for innovative suggestions or courses of action can dramatically infuse an organizational culture in which asking "Why" is a virtue and not a nuisance.

2. Empathy: Organizations also need to recognize that each individual is unique, with a different set of expectations, and a one-size-fits-all approach no longer works. We have found that empowering young people to take up responsibilities that are normally allocated to experienced executives creates a vitality that is often surprising. Patience is a pre-requisite and a tolerance for honest mistakes is critical. Career paths should ideally be worked out by the "Why" generation itself, as indeed by others as well. Measurable performance is best suited as a barometer for progression, while ensuring that "The Peter Principle" does not become operational in the process.

Warm Regards

- Posted by B V Krishnamurthy
November 12, 2007 11:40 PM

I am a generation 'whY' guy and its natural for me to ask these questions because i am at this stage where i have to not only think about making my life beautiful but also take care of the triple bottom line... things were not so complicated a couple of decades ago. But now they are, hence we are in the midst of so much chaos that we try to achieve order in the chaos atleast within ourselves.

Hence if you/anyone can make me buy your story, you'll probably end up getting my ideas and ideas change the world.

~ Yash

- Posted by Yash
November 22, 2007 2:35 AM

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