Voices » Conversation Starter » Should GE Be Scrapped for Parts?
3:00 PM Wednesday May 16, 2007
by Ken Favaro
Ken Favaro is cochairman of consultancy Marakon Associates, a Trinsum Group company, and the coauthor of the Harvard Business Review article "Managing and the Right Tension" as well as the book The Three Tensions: Winning the Struggle to Perform Without Compromise.
There are rumblings from shareholders to break up General Electric. Does such a move make any strategic sense?
The question that’s really being asked here is whether GE’s businesses are better off together or under alternative ownership. To address this question, Chairman and CEO Jeffrey Immelt needs to determine how GE adds value to the performance of its individual businesses. Is it from the corporate center’s oversight, leadership, and direction? Is it from revenue or productivity enhancements from the other businesses across GE? To justify GE’s unified state, the answer has to be yes to both of these questions.
But it’s very difficult for a business unit (be it within GE or another larger company) to reap value from corporate headquarters as well as from its sister businesses. This is because the things companies do to achieve success in one of these relationships interferes with their ability to achieve the other. For example, many companies will centralize common activities (HR, logistics, legal) in order to gain scale economy; but this can often have the unintended side effect of constraining the business units’ ability to perform such activities in the most competitive way for their particular markets, thus eroding their performance over time.
In the other direction, companies often tend to grant autonomy to their businesses when they want to sharpen their accountability, thus unwittingly encouraging the “silo” behavior than can undermine the sharing and openness that is so necessary to achieving benefits from being part of a bigger whole.
This difficulty of adding value in both directions -- from the corporate HQ and across the businesses -- at the same time is why most companies (55%) are worth less than the sum of their parts.
Until Immelt cracks this challenge, his stock price will continue to lag and there will continue to be challenges to whether GE belongs together. I would not give up hope that GE can prove itself once again to investors that the company can add enough value to the performance of its businesses to justify keeping it together. However, I would guess that some businesses no longer belong in the GE portfolio and I would at least consider the alternative of creating two or three GEs rather than staying with the one GE.
HARVARD BUSINESS ONLINE RECOMMENDS:
Leading Change from the Top Line: The HBR Interview (HBR Article)
Growth as a Process: The HBR Interview (HBR Article)
Growth Strategies That Work--Again and Again (HBR Collection)
TrackBack URL for this entry:
http://blogs.harvardbusiness.org/cgi-bin/mt/mt-tb.cgi/1778
No trackbacks have been made to this entry.
Posting Guidelines
We hope the conversations that take place on HarvardBusiness.org will be energetic, constructive, free-wheeling, and provocative. To make sure we all stay on-topic, all posts will be reviewed by our editors and may be edited for clarity, length, and relevance.
We ask that you adhere to the following guidelines.

Behind the breaking business news is often a management idea gone right or wrong. That’s where the Conversation Starter comes in. With this blog, we hope to shed new light on major events and trends in the business world by helping unearth the bigger ideas at work and discussing how those ideas are shaping our lives every day. We hope you'll join the conversation.
ADVERTISEMENT
Michael Jackson and the Zombieconomy Umair Haque
How Michael Jackson Became a Brand Icon John Quelch
Debunking Social Media Myths David Armano
A Good Way to Change a Corporate Culture Peter Bregman
Great Communicators Are Great Explainers John Baldoni
Debunking Social Media Myths David Armano
Michael Jackson and the Zombieconomy Umair Haque
How Michael Jackson Became a Brand Icon John Quelch
How to Identify Your Employees' Hidden Talents Steven DeMaio
Why Microsoft Had to Destroy Word Peter Merholz
This simulation will help you learn how to craft conversations that are fact based, minimize defensiveness, and draw out the best thinking from everyone involved.
In many organizations, marketing exists far from the executive suite and the boardroom. Learn how to improve the link between high level corporate strategy and the marketing function.
ADVERTISEMENT
Comments
Not so long ago Johnson & Johnson was facing similar pressures. As the CEO, Bill Weldon described it at a meeting I attended, analysts were calling for J&J to divest its medical devices and consumer businesses and become a pure-play pharmaceutical company with associated PE ratio and valuation.
As I recall him telling the story, Weldon and his team were essentially being called "idiots" for not doing this. Ratchet forward a few years and the pharmaceutical industry is in trouble and the analysts are telling Weldon that he is a "genius" for having a balanced portfolio. Being a wise man, Weldon noted, "and in a few years they'll be telling us we are idiots again."
So let's not overlook the benefits of having a multi-industry portfolio for sustaining success in discussions about breaking up GE.
I also wonder about economies of scale in senior leadership talent development, possibly GE's most precious resource. If you break the company up will the smaller talent pools be sustainable?
Pfizer, incidentally, went down that road divesting itself of its medical devices business (and more recently its consumer businesses) and look where it is now.
- Posted by Michael Watkins
May 16, 2007 6:03 PM